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Activision Granted Patent that Pairs Players to Increase Microtransaction Purchases

According to Rolling Stone (via Kotaku), a new patent has been granted to Activision that may dramatically increase the odds for players to purchase microtransaction items. The patent, filed for in 2015 but granted just today, pairs gamers together to "encourage player(s) to make future purchases". The example given was pairing one player with a microtransaction weapon that would be very effective in the fight with others who may wish to replicate that player's success by purchasing the same item.

As pointed out in the documentation, examples provided are specific to a first-person shooter type game, but the application of the patented software could be used across a variety of genres as well. 

For example, in one implementation, the system may include a microtransaction engine that arranges matches to influence game-related purchases. For instance, the microtransaction engine may match a more expert/marquee player with a junior player to encourage the junior player to make game-related purchases of items possessed/used by the marquee player. A junior player may wish to emulate the marquee player by obtaining weapons or other items used by the marquee player.

You can read the patent documentation for yourself here or head straight to Rolling Stone (linked above) to read more of the summary report.

What do you think of such tactics to dip further into players' wallets? Would it change your perception of an Activision game, or any game that utilizes the software? Leave us your thoughts.

Suzie Ford / Suzie is the Associate Editor and News Manager at Follow her on Twitter @MMORPGMom

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