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5 Marketing Campaigns You'll Never See

Posted May 12, 2009 by Jon Wood

5 Marketing Campaigns You'll Never See contributor Sanya Weathers takes over the top five list this week with a satirical look at MMO marketing departments as she counts down five marketing campaigns that players will never see.

Five awesome systems, not thirty hacked together chunks of derivative mediocrity!

We decided that since we didn't have thirty million dollars or a publisher with a "when it's done" mentality, we would be better off choosing five systems we could execute with originality and style. Those five systems - and only those five - are listed on the back of the game's box. There's no mention of the features we hope to patch in if enough of you buy the freaking thing. In our pre-launch interviews, no one has talked about the features we partially built, but ended up cutting during the prioritization meeting three months before gold master. Finally, all five systems work together and make perfect sense for our story and gameplay.

Read Five Marketing Campaigns You'll Never See


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