The latest planfile is out from the folks behind Neocron 2. It talks about their future plans. One especially significant note is the revelation that they have ceased outsourcing much of their community (they cut ties with Alchemic Dream, who ran their French server) and marketing (they are handling this internally).
| Marketing As announced in my previous planfile, we intended to pull the responsibility for the Neocron2 marketing back to Reakktor, and succeeded in doing so. We are now fairly self-sufficient in that domain and have plans for quite a few activities. We will launch a pretty innovative campaign under the slogan "No more Elves!". I can't go into all the details yet, as they are supposed to be a surprise. Just let me say this: the URL www.no-more-elves.com will not remain a simple redirect towards www.neocron.com for long ;-). This campaign is supposed to run for half a year and targets an international audience. Depending on the success of this campaign, we will decide how to proceed afterwards. A first step for this campaign was the Google ad we ordered with this slogan. We can see its effects already. The number of new registrations has made a huge jump, which can also be seen by the number of "guest users" in the forum. I'm certain you will welcome all the newcomers and hereby help to make this campaign successful. |
You can read their planfile here.
