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Webzen Inc. | Official Site
MMORPG | Setting:Fantasy | Status:Final  (rel 10/06/03)  | Pub:Webzen Inc.
PVP:Yes | Distribution:Download | Retail Price:n/a | Pay Type:Free | Monthly Fee:n/a
System Req: PC | ESRB:TOut of date info? Let us know!

Hybrid Pricing Model

Posted by Jon Wood on May 25, 2006  | Comments

Hybrid Pricing Model - MU Online - MMORPG.com

K2 Network, the company responsible for MU Online, has released information about their new and innovative "hybrid pricing model":

 

K2 NETWORK COMMERCIALIZES GLOBAL MU ONLINE WITH CUTTING EDGE HYBRID PRICING MODEL

IRVINE, Calif. - May 25, 2006 - Global MU Online -- the home to more than 3 million registered users -- is the first highly successful subscription model MMORPG to be converted to the cutting edge hybrid K2 Network Free2Play and Pay2Play pricing model. K2 Network has added an impressive array of features with the commercialization of Global MU Online.

Under the Free2Play model pioneered by K2 Network, players can download and play full versions of the title completely free. Users also have the option to access enhanced game play including extensive in-game events, new items and unlimited customer support on the Pay2Play model.

"K2 Network's slogan is 'Gamers First.' We are committed to moving the industry away from the idea that gamers should be forced to buy games at retail and then be shackled to monthly subscriptions," said Bob Drobish, Director of Operations, K2 Network. "Our Free2Play and Pay2Play model is the fair solution. Gamers should only pay when they are receiving a high level of quality and enjoyment."

The Pay2Play community supports K2 Network's development of an improved game experience including things like new features and in-game events.

With the commercialization several new event maps have been added. Blood Castle features an array of divine weapons and the introduction of Archangel as well as new monsters. The Devil's Square map pits 10 players against a wave of incoming monsters. Those that survive are rewarded with an experience bonus and the prestige of mastering the map.

Later this summer K2 Network plans to introduce Castle Siege and Cry Wolf; which include new maps, a fortress, castle invasions, new combatant mounts, new monsters, new skills, new items to equip and the addition of the Lord's Mix.

Castle Siege is one of the most anticipated additions. This large-scale battle event puts up to 1,600 users on four teams to battle for the Lord's Castle. The victorious alliance gains possession of the castle, allowing them to tax the community, and use of the Lord's Mix, a device that allows them to create new items.

Originally developed by Webzen (NASDAQ: WZEN), Global MU Online is available for download now at www.globalmuonline.com. Pay2Play users can choose from two purchase plans: Pay per minute with rates starting at $7 for 30 hours or pay per month with rates starting at $12.

For more on MU Online, click here.

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