Last weekend, the Gaming World Entertainment Network (GWEN), Malibu Barbie, and Gamers Giving Back sponsored an in-game Guild Wars event called "Pink Day in LA". During the event, players went to Lion's Arch and dyed their armors pink in support of breast cancer awareness. With Arena.Net's support, the event has raised almost $11,000 to date.
“I was totally amazed when we hit our original goal of $1,337 early,” Malibu Barbie said. The Lion’s Arch districts were packed from the start of the event, and the donations really started rolling in. Players bought an amazing 292,904 vials of pink dye over the weekend, showing immense support for the cause.
Read more on the Guild Wars blog.
