Entering the Chinese Market
GDC Panel: Entering the Chinese Market
Eugene Evans of Mythic Entertainment and Monte Singman of Shanda Radiance talk
Despite all these restrictions MMOs are incredibly popular in China. The companies who do enter have to make friends with several organizations with in the Chinese government. The GAPP or General Administration for Press and Publication are fighting to gain control of allowing MMOs into the country. However, the Ministry of Culture, Education, Science, and even the regional governments also review games and decide on entry. There are groups in China that can navigate you through this difficult political climate to still have your game published.
Overall the seminar was helpful in painting a picture of what companies have to go through to get their games published in China. If you have a game being played their and content generated by players is deemed unfit, do not worry they will go after the players. Still it is good to work with the right people in getting games published there. With all these restrictions I am glad to see gamers in China continuing to grow and play regardless of all the regulation. Thanks again to Eugene and Monte for a very interesting session.
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