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Sony Online Entertainment
MMORPG | Setting:Sci-Fi | Status:Cancelled  (est.rel 05/20/03)  | Pub:Sony Online Entertainment
PVP:Yes | Distribution:Download,Retail | Retail Price:$19.95 | Pay Type:Subscription
System Req: PC | ESRB:TOut of date info? Let us know!

SOE Jumps On In-Game Ads

Posted by Dana Massey on Aug 08, 2005  | Comments

SOE Jumps On In-Game Ads -

SOE is the latest MMO company to join the world of online-gaming advertising. Today they announced a deal with Massive's Video Game Network to put in-game advertising into the MMOFPS Planetside.

Sony Online Entertainment Latest Publisher to Join Massive's Video Game Network

Massively Multi-Player Online Game - PlanetSide(R) - to Include Dynamic Advertising

NEW YORK, Aug. 8 /PRNewswire/ -- Massive Incorporated today announced that Sony Online Entertainment Inc. (SOE), a leading publisher of massively multiplayer online games, has joined Massive's video game network. SOE's MMO action game, PlanetSide®, will now be part of the Massive network and is scheduled to begin running in-game billboards in mid-August.

"Realizing another revenue stream in PlanetSide will ultimately be good for the entire PlanetSide community," said Louis Figueroa, Director, Business Development, Sony Online Entertainment. "The additional income will allow us to support the game with continued development and new features that the community has been asking for. Working with Massive's network helps make this possible."

"The Massive Network continues to expand with recognized titles like PlanetSide and we're thrilled to team up with Sony Online Entertainment on this title. With its leading content and technology expertise, SOE's involvement further demonstrates the importance of video game advertising to the future of the game industry," said Mitch Davis, CEO of Massive.

[ expand press release ]