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Officially Hits Five Million Players

Posted by Michael Bitton on Sep 16, 2009  | Comments

Officially Hits Five Million Players -

At the AGDC Keynote address, SOE President John Smedley revealed that Free Realms has finally the five million user mark.

Many other interesting revelations came out of John Smedley's keynote, such as the fact it is apparently quite a challenge marketing to the younger demographic that Free Realms is targeting.

Smedley says that due to the fickle nature of children moving from one thing to the next, and the constant inundation of advertising kids are subject to, say, on TV, it requires a lot more money and effort to keep their game at the forefront of their audiences' minds.

Smedley gives an example, stating, "On TV you see a Free Realms commercial immediately followed by a Wizards 101 commercial, immediately followed by a commercial for Disney's ToonTown or Club Penguin. You see this huge, dramatic amount of advertising for kids and it's definitely something you have to stay on top of."

Via Virtual World News.

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB