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Red 5 Studios
MMOFPS | Setting:Sci-Fi | Status:Cancelled  (est.rel 07/09/13)  | Pub:Red 5 Studios
PVP:Yes | Distribution:Download | Retail Price:n/a | Pay Type:Free | Monthly Fee:n/a
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Red 5 CEO Compares Launch Process to G-Mail, Beta After PAX

Posted by Michael Bitton on Aug 05, 2011  | Comments

Red 5 CEO Compares Launch Process to G-Mail, Beta After PAX -

In an open letter published on the official Firefall website, Red 5 CEO Mark Kern offers some clarification regarding the reports coming out of the ChinaJoy convention that Firefall will launch in December.

You see, Firefall has already launched, sort of:

"To explain our launch process further. We already consider ourselves 'launched.' We will not have a traditional beta, open beta, launch process. We no longer feel this makes sense in a modern, online, service oriented business, especially a free2play game. Instead, we have modeled our launch after G-mail’s invite system.

The way this works is that we bring testers and content up in layers. As each layer proves itself out, we give our testers invite slots, which they are free to send to their fellow gamers. We use different criteria to decide when and to whom we release more invite slots. This process never stops, as it didn’t stop for G-mail for a very long time. It’s a great way to grow the game through people’s social networks, which is what we want for our team and clan oriented game."

Speaking of those invites, Red 5 plans to expand the pool significantly following PAX later this month, so be sure to sign up for your chance to play.

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB