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Interview in a Box

Posted by Keith Cross on Feb 23, 2009  | Comments

Interview in a Box - EVE Online - MMORPG.com

MMORPG.com Managing Editor Jon Wood recently spoke to CCP's Ryan Dancey about the the upcoming release of the retail boxed edition of EVE Online.

MMORPG.com: What led to the decision to re-release a retail version of EVE Online after so long?

Ryan Dancey: Our market is maturing. The early adopters who form the backbone of EVE's success have succeeded in creating a true virtual world, and experience that we think a larger audience will find attractive. We can now leverage traditional brick & mortar retail as an additional way to reach new customers who might not otherwise be exposed to EVE through our on-line marketing. In general, a retail edition has lots of upside, very little downside, and we just felt it was time to invest the resources necessary to return to the retail channel.

EVE Online Screenshot

MMORPG.com: We know you're teaming with Atari for the project, can you tell us what role that company will play? What do they bring to the table?

Ryan Dancey: We're grateful to be working with the team at Atari. They are bringing their contacts with retail buyers, and their knowledge of how the logistics system works to move a unit of EVE from a manufacturing facility to a local retailer's shelf. That's a core competency that we just don't have at CCP. They are also able to give us advice on how to maximize the impact of the packaging - to do the "little things" that are needed to get people to pick up that box and make a connection with EVE Online. They have helped us to shape the offer itself - what exactly will be delivered in the box, in addition to the basic installer itself.

Check out the EVE Online Retail Box Interview.

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