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Goes Free, Introduces Store

Posted by Michael Bitton on Jun 09, 2009  | Comments

Goes Free, Introduces Store -

Turbine announced today the upcoming launch of Dungeons & Dragons Online Eberron Unlimited. This latest upgrade to the game brings with it the inclusion of a free-to-play business model and microtransactions in the form of the DDO Store.

With the launch of Dungeons & Dragons Online Eberron Unlimited. players will be able to play for free with some notable restrictions: free players will have restricted access to specific races, classes, some chat options, auctions, mail, and others.

In addition, players will be able to choose a VIP subscription that will give subscribers access to all premium content and a monthly allowance of points to spend on the DDO Store.

The full press release is available below:


Dungeons and Dragons Online® Eberron Unlimited™ to Launch With Unlimited Free Play and In-Game Store

WESTWOOD, MA – June 9, 2009 – Turbine, Inc., the premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities, today unveiled Dungeons & Dragons Online®: Eberron Unlimited™ (DDO Unlimited), a free digital upgrade that makes DDO Unlimited the world’s first free-to-play massively multiplayer online game (MMO) to offer the quality graphics and robust features previously only available in premium subscription based-games. Launching this summer, DDO Unlimited will introduce an innovative new business model that is designed to provide an extraordinary experience to players who want a choice in how they pay and play online games. Players can download and play DDO Unlimited for free with the ability to purchase additional content and items in the new DDO Store to enhance their experience. Alternatively, players can choose to join the new DDO VIP program and gain unlimited access to all premium content plus a number of exclusive benefits for a single low monthly price. Turbine has launched a new website at where players can learn more about DDO Unlimited and signup for the Beta program which launches today.

“Historically, players of free online games were forced to sacrifice the quality of their experience,” said Jim Crowley, President and CEO. “Those days are over. The new DDO Unlimited is the most innovative, exciting and graphically rich MMO to ever hit the free-to-play market and it changes the very nature of what it means to be free-to-play.”

Turbine’s New Game Offers Players Unlimited Choice!

Ø Free means Free! – Players download and play DDO Unlimited for free by visiting and within minutes can be exploring a rich, beautiful and dangerous online world crawling with legendary monsters, glorious treasures, devious traps, mind-bending puzzles and endless adventures from the world’s best known RPG. There is no time limit or level cap on free play.

Ø Visit the new DDO Store! -- The DDO Store is loaded with hundreds of convenience items as well as premium dungeon packs, additional character slots, hirelings (hired muscle), potions, character customization and more! The DDO Store is seamlessly integrated into the game play and lets the player identify new and exciting ways to enhance and customize their experience.

Ø Be a DDO VIP! – Players who elect to subscribe to DDO Unlimited will have unlimited access to every premium adventure pack, receive priority server access, 10 character slots, a shared bank slot, and a monthly allotment of 500 Turbine Points to spend in the new DDO Store.

DDO Unlimited is the award-winning massively multiplayer game with the best combat of any MMO. Entering DDO Unlimited is a snap using Turbine’s new proprietary delivery technology. Now players can download DDO Unlimited in minutes and immediately begin creating their own character to battle through one of gaming’s most immersive online worlds. Featuring the industry’s most visceral combat system, DDO Unlimited puts players into the heat of battle with full, real-time control over their character’s movement and special attacks. Only DDO Unlimited delivers premium experience for free with many innovative features, including DirectX® 10 graphics, action-based PvE and PvP combat, quests that provide a unique, immersive experience whether you play solo or with a group of friends, and advanced social networking tools that let you participate in a large and vibrant online community.

DDO Unlimited is based on the world-renowned DUNGEONS & DRAGONS® franchise of Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE: HAS), under license to Infogrames Entertainment S.A. Published by Atari, Inc., DDO has been enthusiastically received by many gaming critics, including The New York Times, PC Gamer, Game Informer and many more. For the latest information, please visit

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB
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