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Borderlands 3 fastest-selling in 2K’s history, Establishes Franchise As Billon Dollar Brand

Posted by Poorna Shankar on Sep 23, 2019  | Comments

Borderlands 3 fastest-selling in 2K’s history, Establishes Franchise As  Billon Dollar Brand - MMORPG.com

According to a recent press release, Borderlands 3 has achieved 50% more sales in its first five days compared to Borderlands 2, and leading it become the first $1B franchise for 2K.

“Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone.”

David Ismailer, President of 2K, had this to say of the feat,

“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K. We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”

Check out our review in progress of Borderlands 3, and learn more about the game here.

Poorna Shankar / A highly opinionated avid PC gamer, Poorna blindly panics with his friends in various multiplayer games, much to the detriment of his team. Constantly questioning industry practices and a passion for technological progress drive his love for the video game industry. He pulls no punches and tells it like he sees it. He runs a podcast, Gaming The Industry, with fellow writer, Joseph Bradford, discussing industry practices and their effects on consumers.

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