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The staff of gets together to bring you some behind the scenes insights on stories, the industry and the site itself.

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Contributors: BillMurphy,MikeB,garrett,SBFord,Grakulen,

BlizzCon Day Zero Thoughts

Posted by BillMurphy Friday November 6 2015 at 8:45AM
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Usually the leaks from BlizzCon get people hyped up about what's going to be shown at the show. This year, that's not what I see happening. As I flew towards my destination of Orange County last night, I watched as a million tweets, Facebook posts, Reddit and forum threads all began talking about two small leaks out of the Irvine developer: Overwatch will be B2P with microtransactions, and WoW's Legion expansion isn't coming anytime soon.

Now, today's the actual first day of the convention, the opening ceremonies are going to begin in roughly four hours, and when that's all done then we will have some concrete details. But for now? For now it sure seems like the angel of public positive opinion is not on Blizzard's side. 

Forums and social media are not 100% foolproof indicators of public opinion when it comes to games, but they are a good indicator of the "core gamer" opinion. Right now, it seems like Blizzard's up against the ropes with both their heavyweight money-making MMO, and what's supposed to be their next big hit.


I'm about to go get breakfast, get my badge, and relax a little before the big opening ceremonies. But when the thing I'm most excited about at a gaming convention is a trailer for a movie... something's off.  I have few doubts that Legion will be a fun expansion. Draenor was fun too, if only for a couple months. I just hope that Blizzard has some ace up their sleeve to keep people interested in Azeroth for the next 6-9 months. A movie based on the first RTS game doesn't count. 

Overwatch is a lot of fun. There's no denying that. My time in the beta with Hive, Ripper, and Garrett has been a blast. But we've played this game before. And other similar shooters coming out are doing more than what OW seems to be doing to keep players coming back. Hopefully today we learn a bit more about the special sauce that might make Overwatch worth the reported $60 price-tag.

Anyway, stay tuned to the front page of and our News Feed. We're going to have all the up to date info from all the panels all day long. Thanks, as always, for your visits!

Kamandi777 writes: Twinks rule! Fri Nov 06 2015 1:10PM Report
nimander99 writes: Well, I was excited to try Overwatch but I would never spend $60 on a game style that I just don't prefer soooooo nvm. Fri Nov 06 2015 3:58PM Report
MisterZebub writes:

Personally I think the problem is you need to readjust your thinking when it comes the Blizzard and WoW, because I think they sure as heck did.

I know I could just be talking out my ass, but I truly feel the reason the hype surrounding WoW or Overwatch feels lukewarm is because they've switched marketing strategies. Its not about ONE game anymore but the entire hegemony of games they've created.

Fri Nov 06 2015 10:49PM Report
Wylf writes: @MisterZebub I think you might have something there.  It seems there are several Blizz items/games coming out relatively close together. A lot of hype for multiple products.
Sat Nov 07 2015 9:54AM Report
Wizardry writes:

@MrZebub ...It is called ESPORTS that is their target.

VERY simple noob like marketing strategy,they know how competitive people are,give them a competition then support it with a cash shop because people will spend in hopes it gets them ahead.

I was an Esport fan before i even knew about Blizzard and not one of their games has interested me.Yes i did cave in and supported Hearthstone but not because i thought the game was good,more because i just love TCG,i have played MTG for like 15 years now and play several others as well.

Blizzard simply has numbers,that imo attracts gamer's more than the games themselves and competition and Epsorts adds to that.IMO their games truly suck,no i am not hating i am talking perfectly honest,if i thought their Esport games were good i would have been all over them years ago.

Sat Nov 07 2015 9:12PM Report writes:
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