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Author: selinnasback

WoW Loses 600K Subscribers in the 2013 Second Quarter

Posted by selinnasback Tuesday July 30 2013 at 3:11AM
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In the latest earnings release, World of Warcraft is down to 7.7 Mio subscribers. This means a total loss of 600,000 subscribers from 8.3 Mio last quarter. WoW has definitely seen better days, as at one point they had over 12 million subscribers, and since then that number is rapidly dwindling.

Activision Blizzard Purchases Shares From Vivendi

Activision Blizzard is purchasing 429 Mio shares from Vivendi for $5.8 billion. The purchase is financed with $1.2 billion of cash that was on hand and $4.6 billion of debt proceeds, leaving them with a $1.4 billion of net debt at the end of the deal in September 2013. With huge subscriber drops each quarter, it was not the best time to completely separate from Vivendi.


The launch of an in-game store by Blizzard in 5.4 which is supposed to offer convenience items, such as the Elixir increasing XP in Asian regions.

Transmog items added to the Blizzard Store. Earlier this month, helmets were added to the online store for $15 each.

It's time to introduce another Annual Pass, if Blizzard wants to lose less subscribers next quarter. Things look grim for Blizzard. Despite the vastly improved game quality in Mists of Pandaria they still arent able to counter their subscriber drops as more and more players stop playing the game, growing tired of the same content. We know that Titan development was restarted from scratch, this means WoW will need to endure a bit longer.

It’ll be interesting to see what happens to WoW’s subscriber rate once Blizzard implements in-game microtransactions. After all, it’s very possible that they could end up driving the subscriber numbers down faster, but at the same time if the people who stay start buying items in-game then it’s possible that those transactions could offset the loss of revenue from the subscribers. Only time will tell.Click read more for all the  game details! 

daltanious writes: So what? Once on top nobody can stay there for ever. And also here Wow is record holder. To me SWTOR is currently my preffered game with Wow second close. But there are also many other games out there that I have played, want to play again, and new games coming. So it is normal sub numbers fluctuate. This however does not takes crown from Wow head. And for long time to follow. Wed Jul 31 2013 8:07AM Report
Mareus writes:

I have no idea why WoW is losing subsribers, but I also find it puzzling as to why so many people are still playing this game. I mean, there are free to play alternatives out there that are much better than WoW.

I played WoW from beginning and stopped before Cataclysm came out. Then I returned to it to relive the old glory days when Mists of Pandaria came out and oh boy is the comment from the journalist here wrong. I mean quote: "Despite the vastly improved game quality in Mists of Pandaria..." end quote. REALLY?! I mean, are you f... kidding me? Err... lets see now...

1. Talent customization that was one of the biggest pluses for WoW - gone! Replaced by automatic skills that just fall on your skillbar as you gain levels and a unique skill choice every 15 levels. No brain needed, as even these artificial "choices" every 15 levels do pretty much the same thing - so no matter what you chose, you cannot chose wrong.

2. Leveling that was once balanced and well designed - is now broken and caters only for people who are interested in getting to L90 as fast as possible. You gain levels so fast that nothing ever presents a challenge, so you must skip content and go to higher level areas for a challenge. Forget asking for help, forget socializing, forget joining guilds, because you can do everything by yourself until you get to L90. You dont need help, you are just on railroad grindfest with automatic skills and no brain involved from L1-L90.

3. Remember that cool intro when the first WoW came out and a Tauren smashes the head of a bear that is charging at him, with blood drops splashing around from the impact? - Well now you get an intro very similar to Kung Fu Panda cartoon. To make things even worse, the game is filled with goofy Rambo references, goofy Indiana Jones references, etc... so the game has become way too goofy for my taste. I mean when "Rambo reference" says he was being used as a toilet for 3 years by the orcs, I laughed. When he sat on the tank turret and yelled AAAAAAAAAAAAAAAA while killing hundreds of orcs... yes I laughed again.. its funny, but its sooo goofy that it just kills any roleplaying value.

4. Economy that was once well balanced for both new and old players is now completely broken. I mean now you have low level items that cost 200 gold, so there is no way that a new player can afford to buy anything there. These items are only for high levels who have an alt.

I could go on with all the things that are wrong with Mists of Pandaria, but this is enough. Some things WERE improved, like phase quests where world changes due to the quests you have done and I like the ability to ride tanks, shoot from turrets and ride on other vehicles. But the majority of the content became so dumbed down and ridiculus that I just had to stop playing the game.

Now I play Rift for free and Rift currently is what WoW used to be, while it has ton of other features that are unique to Rift.

Fri Aug 23 2013 6:47AM Report writes:
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