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Blizzard: Warhammer players already returning to Warcraft

Posted by magdalene08 Thursday October 16 2008 at 4:15AM
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While a number of World of Warcraft users dropped the widely popular MMO to play EA's recently released Warhammer Online, more than half of those gamers have already returned to Blizzard's market-leader.

That's according to COO Paul Sams, who said the pattern of players leaving and then returning to Warcraft follows that of any major MMO release.

"We've certainly had some of that happen, which is the same thing we experienced with Age of Conan and each time an MMO has come out we've seen some amount of reduction of use," he said in an exclusive interview published today.

"The good news is that we've seen a significant number of people, well over half, that cited Warhammer as their reason for leaving - they've already returned."

Sams said he was surprised that Warhammer Online: Age of Reckoning had a rocky start in Europe, but server troubles and registration hiccups are part and parcel of the MMO business.

"It surprises me because Mythic is a very good company and it doesn't surprise me at the same time because it's really hard, what they're trying to do and what we've done," commented Sams.

"We respect those guys over there a lot and certainly wish them well to succeed but having registration troubles, having server troubles, these are things that come with the territory when you're talking about managing a game as big as World of Warcraft or Warhammer or anything like that. So, it's not a surprise because it is really difficult."

It's not just respect for the team that Sams has – he's was keen to point out that if any other game can come close to the success of Warcraft, it's Warhammer Online, a game that has already notched up 750,000 registered users.

"I think Warhammer is best positioned to succeed out of the various products that have come out thus far since World of Warcraft has come out," he offered.

"It seems to be a good game, certainly a great company, Mythic and Mark [Jacobs] over there and his team, they're very, very talented.

"But I think without EA they would have struggled as well, because EA fortunately for them has a lot of money and so they were able to put forward a lot of marketing dollars and were able to support the huge infrastructure that they require for these kinds of games," added Sams.



catsaad writes:

this post shows you to respect each others opinions about games.and not just start firing at eachother .every human being is different and they like differnet things .war is a good game .also wow is a good game .you guys should learn to respect eachothers opinions about games .

Thu Oct 16 2008 6:21AM Report
Neiko writes:


Thu Oct 16 2008 7:24AM Report
HuxleySeven writes:

 I am one of the 'returnees'.  WAR is good, but only if you play at peak times.  It isn't yet soloable and there isn't enough content around for soloers or light groups.  I understand the premise of an MMO being multiplayer before someone tries to be clever...  If you work shifts like I do then playing during the day is your only option.

Thu Oct 16 2008 7:27AM Report
Burnthebed writes:

Catsaad I agree.

These quotes made me respect Blizzard a lot more. I mean sure they know they have nothing to fear from any new game releasing now or in the near future because WoW is just too massive, but they still show a lot of poise and class by respecting other game companies, and not being afraid to show that respect.

Really cool post.

Thu Oct 16 2008 7:29AM Report
fansede writes:

What about Wrath of the Lich King coming up? I think the reason they are not dropping their accounts and returning is they want to grind on Arthas for a month or so..

I'd be curious to see the numbers in Jan 2009

Thu Oct 16 2008 8:15AM Report writes:
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