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Mon Macutay (GM Tristan), Marketing Manager for Level Up Philippines, on online games, MMORPGs, Gamer Babes, Level Up and Infotech. News, reviews and more!

Author: gmtristan

Why Would Players Pay?

Posted by gmtristan Wednesday July 23 2008 at 12:40PM
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Most online games today are based on F2P or Free-to-Play model. Countries in Asia are more used to this type of business model than Westerners. In this part of the world, F2P games have been hugely succesful businesses. Only WoW has been the exception, most notably in China and Korea where it is bigger than some local F2p MMORPGs.

F2P games are based on “microtransactions”. You get the game for free, register for free and then you’re in. But if you want added value for your character, usually in the form of either a “premium service“; where you get more EXP and mods, or in the more common item mall, you’ll have to shell out cash.

This is where you separate the men from the boys. Those who know what they’re doing, both in terms of running (developing) the game and marketing (publishing) it will excel in getting players to pay.

But why would your players pay? Let’s find out.


grimfall writes:

I think a big reason that Americans don't like the concept of micro-transaction models is because of their inherit unfairness.  Americans really get upset when things are not fair.  For example, many Americans supported the war in Iraq, not because of some search for weapons of mass destruction, but because they could see that the millions of Iraquis had no say in who or how their country was run.  Whereas when you look to people from Eastern Asia, they don't care so much about others.  If they have the right to vote, what do they care about people in some far off land? I'm obviously generalizing here, but the same attitude bleeds over to gaming.  If they have the money to buy things at the mall, what do they care about the other gamers who don't?

Then you have the Europeans, who think they feel like Americans, but really feel more like Eastern Asians.  I think that if micro-transaction games had first been introduced to Europe instead of a monthly fee game, aka, Everquest, that it's likely that method would be preferred.

Thu Jul 24 2008 5:04AM Report writes:
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