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The grey gold.

A new and growing segment in gaming. The old gamers, the ones who were teens when online gaming began, and who today are still active gamers - just now with jobs, families, massive experience and money to spend.

Author: Sinatrasun

Contributor: ChubToadSUN

The grey gold.

Posted by Sinatrasun Tuesday March 2 2010 at 8:33AM
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In my country we have a saying which directly translates to the term "the grey gold".   This refers to the old people retiring from their jobs,  with a life full of experience and money to spend due to no longer working and the pensions kicking in. The grey obvoiusly refers to the haircolor of those people :).

It occured to me that gaming has the exact same thing, and noone really puts a lot of focus on it - but that is a pretty big mistake.

Today we have a growing segment of gamers who have grown up to a life of gaming, but who also have kept being gamers even though they are now adults with jobs,families, a lot of gaming experience - and not to forget a lot more money to spend compared to when they were teenagers.

This blog will be about mmo's,  from the view of the above mentioned segment of gamers.  I think the grey gold gamers are the most underestimated group of gamers, and this is possibly the worst mistake you can make since this segment grows with the same speed today, as the youth segment - only with the twist that this segment has somewhat less time to play, but they also got a totally different amount of money to spend.

I represent a segment of gamers who would gladly pay a lot more money, if i find the game interesting. 

I play Darkfall as my main game, and Heroes of newerth on the side.

Both games are very cheap, and Darkfall uses the classic payment method of a few Euros/dollars a month.

And here is a thought:  Why is online gaming so cheap - and where could the games go if we payed a more decent amount of money to play.

Some rough example numbers from my household to visualise:

  1. Household (diapers,food,Cocacola) 1000$
  2. Fitness membership (rarely used)       100$
  3. Cable tv                                                         80$
  4. Darkfall Subscription                                 15$
  5. Volleyball 1*week                                       90$
  6. Internet connection                                    70$

I spend more time playing Darkfall than anything else (not  counting my job),  but its also the smallestpart of my budget by far.

I would gladly pay 100$ a month, for a game with massive content and lots of new content coming in every month/quarter.  I know that we might not represent the majority of gamers but we are there with money ready to be used - but how come noone wants our money ?.

Personally i just support the mmo market by spending money on stuff i dont need.  Ive played darkfall since release,  but ive also bought Champions online and Star trek online withotu ever playing the games just to support the making of the games in general.

My kind of gamer is growing,  i can feel and see the differences in the games and in the guild im leading.  We are in the thirties or maybe fourties,  and we might have families, jobs and our old parents still dont understand why that gaming "Thing" didnt stop when we stopped being teens.

But we know who we are,  we are the old gamers - the grey gold, and the growth of our segment will have a MUCH bigger impact on gaming than most people have realised by now.

This blog will consist of entrys by this segment of players,  and beleive me - we have a lot to say about  gaming.

Thanks for reading.

/OldmanFrank