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The Official Runes of Magic Blog

The goal of this blog is to present a behind the scenes look at what's being developed, what's been implemented, and who the team is, behind Runes of Magic. If you haven't played it yet, you're missing out!

Author: RoMblog


Posted by RoMblog Tuesday May 26 2009 at 3:24AM
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Daniel Ullrich, Director, Product Management at Frogster

Greetings to all of the and Runes of Magic fans! - It’s a great pleasure and honor to write a blog on this pretty cool website. I remember that in the past, was always a site I scouted for new information and upcoming games, I can honestly say that I grew up with this site. So I want to thank’s crew for the great opportunity to write this developer blog about Runes of Magic on their site.

To introduce myself, I’m Daniel Ullrich, Director, Product Management at Frogster Online Gaming GmbH. As a director of a very special department, I have to lead a lot of sub-departments like Producing, Quality Assurance, Game Improvement, Developer Communications and of course one of my favorite and very important sub-departments, Community Management.

Community Management is my origin. Before I took over new challenges at Frogster, I was working for a large German gaming network which is in some cases similar to, even if it was only in German. One of my biggest take aways from that time is the knowledge that game developers and publishers should listen carefully to the folks on the forums, because they are the heart of the game. That is by the way the reason why Frogster decided to open its own forums. I think that direct interaction with the people who are playing Runes of Magic everyday is very important to keep yourself in the loop on the most important issues for the players. It’s like reading articles about new technologies. The more you read, the more you know about what the future trends will be.

But let’s come back to present. Because I am one of the lucky guys who are involved in the patch planning and developer communication with our excellent game designers at Runewaker Entertainment in Taiwan, I know about most of the upcoming content for Runes of Magic very early. It’s nice to see how Runes of Magic becomes bigger and bigger each week, influenced by new suggestions and new ideas from Runewaker, Frogster and our great community.

I would like to announce, that I will, from time to time, talk about new, unreleased topics like new mounts, auction house changes, new areas, dungeons and PVP-modes. These are only a few examples of a lot of things to come. I won’t tell you everything right now, but what I’m able to say is that this will be a very exciting and interesting year for Runewaker, Frogster and I’m pretty sure the community too.
Keep your eyes open for the next information about Runes of Magic’s Chapter II, the title of which I’m not allowed to talk about right now….…. but hey, maybe in one of our next blogs, which you can read on weekly, I might be allowed to tell you more….

Next week for example, I might have a chance to write about the new patch cycle we’ll be announcing and why we established it. Or, maybe Tony, one of the lead guys at Runewaker Entertainment, will take one of the next slots to talk more about how the game has been developed and what’s in development.

Last but not least I ‘lluse the chance to thank the over one million registered users for playing Runes of Magic and discussing their experiences on the forums. We love you and hope to see you with some of your brand-new elite skills in a couple of weeks.

And so it begins....

Posted by RoMblog Monday May 11 2009 at 11:23AM
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Welcome to the first bi-weekly Runes of Magic blog. I'm Sean Kauppinen, the lucky guy that gets to introduce the blog to you all, which is going to be where we give you a chance to see what it's like behind the scenes on Runes of Magic. It's pretty difficult to create and operate a free-to-play online game, but we'll let you into the studio and let you know what it's like from the perspective of Frogster and Runewaker as we continue to build this game for the community. We're going to talk about all of the great things we're working on in the future and give you the opportunity to get to know some of the team. Sure, we'll talk about features, issues and how we're solving them, but also how we are inspired to make this game better every day for the fans.

The next writers will be Daniel Ullrich, Director Product Management at Frogster and Tony Tang, VP of Business Development at Runewaker Entertainment, and they've already promised to reveal something in the next blog post, so stay tuned.

So I'll start off since I'm more on the outside of production and next week we can take you into the studio. So I served as Frogster America's founding CEO as we started up the business in the U.S. and I've been in the games industry for about 15 years. My background is that I've worked on a lot of MMO launches on the PR, Marketing and Business Development sides, including EverQuest 2, PlanetSide (First MMOPFS), EverQuest Online Adventures (First Console MMO), Star Wars: Galaxies, Age of Conan, Warhammer Online, Vanguard: Saga of Heroes, Lord of the Rings Online, and several other titles, which has given me a pretty good idea of how MMOs work on every level. That doesn’t include the MMOs that I’ve played for fun, and yes Runes of Magic is definitely one of those games. I've also spent a fair amount of time at conventions and Fan Faires, so I know what it's like to really be a fan and to want to ask the game team questions. So that's also part of why we're starting up this blog. I've always had a lot of respect for teams that really put their heart into the game and engaged the fans.

That's one of the things that I really like about Frogster and Runewaker, these are people that really care about the community and the game.

Well my average day is pretty busy. I get up and usually respond to a bunch of email from the press while making sure everyone knows what they're doing.

I've got some friends in the press too, so it's always fun to take them on a tour of new zones, especially places that even I haven't seen before. In fact, that's how I came to work on this project. Many years ago, I met Andreas Weidenhaupt, who is now CEO of Frogster Online Gaming, and we've been friends for a really long time now. He told me they were looking for someone to help get the company going in the US and launch Runes of Magic. So I checked out the game and was really surprised. But what surprised me the most was how passionate everyone is about RoM. It's gotten us old guys playing the game again. I'm running around, questing and I love the dual class system, which lets me be two characters in one. I basically like to play as a tank in most games, but I also like to cast magic in certain circumstances. Some things you just want to keep at a distance, so casting comes in handy.

I will admit to playing a bit during the game, but most of my questing is at night after 10PM until around 2AM. Sometimes I play a little later, but since we coordinate with Germany on a lot of things and they're nine hours ahead, 2AM is about when I need to get to sleep.

But during the day I'll be doing anything from writing up news, releases, community contests, or working on our marketing plans so more people hear about the game. We're going to be rolling out a really big contest across the internet for some exclusive limited edition items in the next month.
It's something that has taken a lot of planning, and I hope everyone enjoys it when it rolls out.

So you’re probably asking why am I writing the first blog and telling you about the companies and people we get to work with on a daily basis. It’s because Runewaker and the other Frogster guys are sitting down at this moment to discuss the first add-on for Runes of Magic. So keep an eye on this blog if you want to read more information about this in the coming weeks.

We've got E3 coming up pretty soon and I'm sure the summer is going to be huge for the game. We're also going to be in Cologne Germany for the first GamesCom in August, so hopefully 100,000 people will get a chance to see Runes of Magic over just a few days.

Well I have to run; I need to get back to work. Have fun in Taborea!