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Latest Articles

MMO Litmus Test

More thoughts on making the MMO journey fun and a test that pins down what is wrong with the current crop.


Top 5 Exciting Things From E3

Jess was at E3 and in this week's column, he runs down the five things that got him the most excited.


Trends I'm Watching

Some trends forming in the F2P genre that Richard Aihoshi is watching.


MMO Underbelly: The E3 Edition

This week in the MMO Underbelly, Sanya takes a look at a little industry trade show called E3.


F2P and the MSOG Play Style

This week in the Free Zone, Richard Aihoshi looks at single and small group play styles in free to Play MMOs.


Content Design

Another look behind the MMO curtain. This week, Sanya shows us some quest design.


Make The Journey Fun

MMOs are all about the end-game and people forget to enjoy themselves on the way. Why is this acceptable? Dana Massey asks why not make the journey fun too?


E3, All Grown Up

This week, Jess Lebow tells some tales of E3s past, on the eve of the big event.


Is RMT Inevitable?

Most free to play MMOs are supported through microtransactions. This week, Aihoshi looks at the future of real money transactions in MMOs.


Take This Column To NPC X

Low level quest design and how it really works is the subject of this MMO Underbelly.


Throw Out The Rulebook

Malcolm Gladwell recently argued that the only way to beat a stronger competitor is to try something totally new. This week, Massey applies that to MMOs.


Good Teeth & Korean Storytelling

During the development of Guild Wars, Lebow recounts this tale of an odd encounter.


Doesn't Community Matter?

Richard counters the argument that F2P MMOs intentionally hold back their non-paying players.


Inside The Pit

Customer Service is the true underbelly of MMOs. This week, Sanya Weathers explores it.


Well Animated MMOs

MMO animation has not advanced since EverQuest. This week, Massey wonders why not?