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Aion (Aion)
NCSoft | Official Site
MMORPG | Setting:Fantasy | Status:Final  (rel 09/22/09)  | Pub:NCSoft
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NCsoft's Jaesung Lee on Going Westward

Posted by Michael Bitton on Aug 12, 2009  | Comments

NCsoft's Jaesung Lee on Going Westward -

In an interview over at Gamasutra, NCsoft's corporate relations director Jaesung Lee discusses Aion within the context of the Korean market, as well as the notion that NCsoft intends seriously tackle the Western market, starting with Aion.

Truthfully, most of the interview discusses Aion's success in the Korean market, as well as the finer details of that market itself, and touches very little on the Western market. In general, it's still an insightful read, with one question standing out in particular to me:

There are a lot of users playing MMOs and things like that, but it seems like they're not too willing to experiment with new titles. It seems user expectations for new games are the same as a game that's been running for many years and has already built up a huge feature set. How do you tackle that problem?

JL: That is why our company is currently undergoing a period of choice and concentration. For example, we have chosen the market of MMORPGs - we thought that the MMORPG market was the part that we should really concentrate on, and we thought that the US market was one of the most important markets.

According to an internal discussion, we decided that we had quite some competency in the United States game styles. That is why Aion and all the titles to come are mostly MMORPGs, and all of them are being prepared to be launched not only in Korea but also in the United States.

As you already heard, we have broken quite some records here in Korea with Aion’s open beta and we're going to the United States market with this record in mind. So, our expectations are really high. At least in the triple-A MMORPG genre NCsoft expects to compete in the North American market.

Read the full interview over at Gamasutra.

Do you think Aion will be as successful in the West as it has been in Korea? More? Less? Let us know in the comments below!

Michael Bitton / Michael Bitton / Michael began his career at the WarCry Network in 2005 as the site manager for several different WarCry fansite portals. In 2008, Michael worked for the startup magazine Massive Gamer as a columnist and online news editor. In June of 2009, Michael joined as the site's Community Manager. Follow him on Twitter @eMikeB
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