Wild Terra players will soon be able to curry fame throughout the game world with the introduction of a new system to track specially assigned points. Players accrue fame through killing creatures as well as other players. The higher the fame level, the more fame is gained through that player's murder.
As more murders are committed and more creatures killed, player names will become redder. If killed by another player, however, all accumulated fame points are lost.
You can read more on the Wild Terra Steam site.