Aaron Roxby has some distinct opinions on the grind. In this new editorial called "DING! Or why I killed several thousand innocent goblins and rats", we learn what they are.
|DING! For anyone who has spent any amount of time in a virtual world, those four letters carry great significance. Even typing them into MS Word gives a bit of a tingle, a slight sense of accomplishment. In fact, I am going to type it again. DING! That feels good. In this context, there is little meaning behind it. In an online game, however those four letters mean that you just leveled and that is, of course, why we play online games. To level. To press a series of buttons that make a little bar fill up, which in turn will usually make a satisfying little sound (or in EverQuest, a nerve-scraping clang) and a little number will go up by one. Truly exciting stuff, and well worth the massive amounts of time and money that it can take to get there. I can’t help myself… DING!
Of course, not all words are so electrifying to type. Here, I’ll show you: Grind. That was no fun to type at all. Typing “Grind” fills me a sense of impending frustration, a sense that I might just be wasting my time. Let’s try another: Treadmill. No, that’s no good. That one gives a sense of futility, a sense of expending energy but getting nowhere. Excuse me a moment… DING! There, that’s better.
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