I was surprised that Twitch were putting on a marathon of The Joy of Painting, on the surface it seems so anathema to what Twitch is all about. Having said that, I wasn’t surprised at its initial popularity. The idea had tons of novelty for the usual twitch crowd, and the show is earnest enough that it makes for an easy target for that schoolboy ‘my first ironic detachment’ attitude that the videogame audience is so bound to.
What did surprise me was the reaction in the long term. Bob Ross started to rub off on them. I’m left wondering if this will have any impact on the cultural wasteland we’ve built, and the precarious foothold of positivity it represents.
Read more of Paul Nadin's Why Twitch Needs Bob Ross.