If you went to any ESO related community forums prior to launch you’d see a common topic being discussed, Will ESO go Free to Play? This topic sparked some of the largest debates I’ve seen in the MMORPG community. However, after discussions comparing the pros and cons of the F2P model, the majority of the Elder Scrolls Online community did not want the F2P model. They wanted ESO to be a subscription based game.
Read more of Ryan Getchell's Elder Scrolls Online: Is ESO Going F2P?