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World of Warcraft : PARC PlayOn Blog Data

Posted Jun 22, 2005 by Craig McGregor

Palo Alto Research Center (PARC) has recently created a blog which features some interesting statistics on the social behaviors of World of Warcraft players.  Their data comes directly from the game servers and provides answers to many questions about the behaviors of players:

PARC PlayOn Blog – WoW Server-Side Player Data

Every day, millions of players interact with each other in MMOs. Imagine the gold-mine of social data that is accumulating on the server-side. It's a pity that it's so hard to get access to that data. This is changing though with games like World of Warcraft that allow third-party census mods.

Several researchers at PARC have devised an automated system that cycles through 3 servers for both Alliance and Horde and performs a census every 15 minutes. This longitudinal data provides a way to answer interesting questions about online social behavior. For example:

- Does guild size vary across server types?

- Do players in guilds spend more time in the game than those not in guilds?

- What percentage of players are grouped at any given moment?

For the answers to these questions and more, come visit us at the new PlayOn Blog:

Nick Yee

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