Today we held our second beta key handout for World of Warcraft: Warlords of Draenor expansion. Unfortunately this did not go as planned and the community being aware of our 4PM-7PM PDT event window brought our web servers to their knees.
Just as the many users could not access our site - we were also unable to load the keys through our normal administration interface and make a traditional news post, twitter post, etc. The only option we had was to "poke" the keys into our database server so that we could meet the commitment we gave the community to get the keys online in that timeframe. After we did this the 500 keys were gone in just over a minute.
We were unaware that we would see this kind of demand for these keys as we have never seen this in the past with any beta key handout event.
The good news - we still have 4,000 beta keys to issue in the month of July. The rest of these will be issued through a weekly sweepstakes event where we will give users 72+ hours to enter the sweepstakes and we will then randomly select the winners and send them keys in the following 24-48 hours. This is the only way that we can capacitate this kind of demand.
We are very sorry for how difficult it was for users to even try to get one of the few 500 keys we had to offer today and we hope these random sweepstakes will at least give all members a free chance to get access to this exciting beta opportunity.