Speaking to Eurogamer, Blizzard's Ion Hazzikostas explained why the cost of leveling a single character in World of Warcraft will cost $60, a price many feels is too high. Blizzard wants to allow players to boost more than one character without, he said, the need to purchase a second copy of the Warlords of Draenor expansion. The $60 price point, however, was chosen so as to "not devalue the accomplishment of leveling".
"If our goal here was to sell as many boosts as possible, we could halve the price or more than that - make it $10 or something. And then hardly anyone would ever level a character again.
"But levelling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don't want to diminish that."
He added: "I am not an economist, I'm not the one setting the dollar value myself, but it's not the profit maximising price. That was not our aim here."
Does this new information and explanation assuage concerns over the $60 price tag? Leave us your thoughts in the comments after reading the rest of the interview at the link above.