Our latest Free Zone column takes a look at new and assertive steps being made by Webzen to gain a foothold in North America and Europe. See what we discovered and then leave us your own thoughts in the comments.
Here in North America and also in western Europe, one of 2013's significant stories in the free to play space took place back in February when Webzen acquired sister companies Gala-Net and Gala Networks, now re-named Webzen West and Webzen Dublin respectively. The Korea-based publisher thereby substantially increased its presence in these two markets by gaining control of the gPotato portals. In doing so, it also became the regional operator of a mixed bag of titles, with Allods Online being arguably the most prominent.
Read more of Richard Aihoshi's The Free Zone: What's Up With Webzen West?