Riot Games recently hosted a huge worldwide event for the League of Legends World Championship. Genese Davis was on hand to witness the event and has an interesting take on eSports, in general, and League of Legends' brand specifically. Check it out before heading to the comments.
Before the championship began, our team interviewed fans to find out who was cheering for whom and why they were cheering for that particular team. We were interested to know if eSports fans followed the same patterns as athletic sports fans when choosing their favorite teams. For example, when we asked Chicago Cubs fans why they are Cubs fans, the most popular reason was because they are from Chicago or have family in that area. The second most popular reason was because a fan found something in common, some personal connection with a particular player, and that connection made him or her a fan to the entire team.