To help generate buzz and accurate information about EverQuest Next, Sony Online Entertainment and Wiki have announced the formation of the Wikia Lab where "superfans", acknowleged leaders in all things EQN, will apply their skills. By year's end, the team will be as large as one hundred writers.
"At SOE, we're always looking for ways to empower our players and deliver new opportunities that allow them to engage with our games and each other in a meaningful way," said Laura Naviaux, Senior Vice President of Global Sales & Marketing, Sony Online Entertainment. "As the first game company to partner with Wikia to create a Wikia Official Community, we believe in supporting player communities and see community collaboration as a key pillar in how we're moving forward as a company. Wikia joined us at this year's SOE Live event with the debut of The Lab so our players were the first to learn how to best take advantage of the Wikia platform and player community."