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World of Warcraft : Down to Eight Million Subscribers

Posted May 08, 2013 by Suzie Ford

In the first quarter financial report for Activision-Blizzard, CEO Bobby Kotick announced that World of Warcraft is still the number one subscription-based MMO in the world with over eight million subscribers. This is down significantly from past years when the number of subscribers was over the ten million mark.

Kotick added, “ While we have had a solid start to the year , we now believe that the risks and uncertainties in the back half of 2013 are more challenging than our earlier view, especially in the holiday quarter . The shift in release dates of competing products, the disappointing launch of the Wii U ™ , uncertainties regarding next - generati on hardware, and subscriber declines in our World of Warcraft business all raise concerns, as do continued challenges in the global economy . For these reasons, we remain cautious. However, our focused and disciplined approach to our business has served u s well in the past, and through continued investment and careful management of our costs, we expect to continue delivering shareholder value over the long term as we have for the last 20 years.”

Read the Activision-Blizzard press release.

 
 
 
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