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Michael Bitton : The EA-Disney Deal

Posted May 08, 2013 by Michael Bitton

We're offering our thoughts on why EA's deal with Disney to be the exclusive developer of Star Wars games may not be all that bad. Hear us out and share your thoughts in the comments!

Instead of licensing individual titles to different developers, much as LucasArts did in the past, we recently learned that Disney has opted to work an exclusive multi-year deal with Electronic Arts to develop Star Wars titles for “core audiences” across a variety of platforms. As one might imagine, this wasn’t received well by the vast gaming populace. After all, EA has the prestigious honor of ‘winning’ Consumerist’s “Worst Company in America” two years running now. I could spend a couple of paragraphs discussing EA’s myriad bungles from recent history or even the less-fun “just ship it” days, but why bother? You all know the story already.

Read more of Michael Bitton's The EA-Disney Deal.

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