Last week's developments on The Elder Scrolls Online mark the kick-off of the official TESO hype machine and we're using this week's column to weigh in.
With The Elder Scrolls Online set to release sometime this year, this latest development essentially marks the true beginning of the familiar marketing song-and-dance that many MMO veterans often try their hardest to steel themselves against (and ridicule MMO neophytes for easily succumbing to). It’s an important consideration for both the game’s developer and for fans themselves. On the one hand, the developer must take care in setting realistic expectations while also trying to maintain significant levels of excitement over a sometimes long stretch of time and this is much easier said than done. On the other, players need to do well to not set their own expectations too high based on the ensuing marketing madness.
Read more of Michael Bitton's The Elder Scrolls Online: All Aboard!