In this week's Free Zone, we're taking a look at something we've not seen before... a F2P game trying out a subscription model. Wait, is that right? Yep, Allods Online is adding a subscription model in Russia. And we're figuring out what that means.
As usual, quite a few interesting things came across my desktop during the past couple of weeks - news stories, other pieces of information, rumors, etc. The one that grabbed the largest share of my attention was from the Russian-speaking market, which I try to keep an eye on because it's both one of the largest in the world and also among the most rapidly growing. Since the free to play business model is predominant there, it came as a surprise to learn that publisher Mail.Ru has opened a subscription server for Allods Online, the well-known offering developed by a studio it now owns. In order to satisfy my curiosity, I checked to find out more about this situation.
Read the rest of Richard Aihoshi's The Free Zone: Allods Tries Subscriptions in Russia.