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The Devil's Advocate : Virality and Hype

Posted Jan 04, 2013 by Suzie Ford

One thing that every game maker wants for their creation is virality, that word of mouth phenomenon that creates legends out of things that might not ever be. In today's Devil's Advocate, we take a look at virality and its stepsister, hype. See what we've got to say before hopping into the comments to voice your ideas.

Virality is actually comprised of a bunch of different factors, but the basic idea is that the more something gets shared over a set period of time to a larger group of people, the more viral an item is. There are a number of ways to increase virality, but one of the basic ideas behind it is that when we see something we like or respond to in a manner that elicits sharing, we want to be able to share it in as painless a manner as possible.

Read more of Victor Barreiro Jr.'s The Devil's Advocate: Virality and Hype.

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