The Secret World blog has been updated with a new post detailing the game's Halloween celebrations and how they were devised. According to the TSW team, Halloween is "like our Christmas" so activities will take a bit of a lighter tone to be "like an episode of Buffy". It's a terrific behind-the-scenes look at how special in-game events are created.

The MOST fun thing is definitely the frills. The mission mechanics and functionality is the ‘most important’, but what really gets me excited is thinking up a cool new reward and using you guys in the forums for inspiration and ideas.

Thinking “Wouldn’t it be fun to look like a vampire for awhile?” on Monday and making it happen on Tuesday makes this the best job in the world. Or “If I had a pet cat with tentacles, shouldn’t it sometimes teleport to another dimension?” or “What would a Crowley’s Crunchies candy taste like?” … really, I could keep putting in frills forever, but Halloween’s coming up fast. And then the winter solstice isn’t far after that!

Read the full blog post on The Secret World's site.