In a new developer blog on the Star Wars: The Old Republic site, Executive Producer Jeff Hickman gives a bit of information about how the team arrived at the decision to give players a F2P option as well as information about how the program will work.

Starting today, you’ll be earning rewards as part of our new rewards program, making your current subscription more valuable than ever. Current and lapsed subscribers will earn 150 Cartel Coins for every paid month prior to today (July 31, 2012) and then 200 Cartel points from August 1st until the Free-to-Play option launches. For those who purchased the Collector’s Edition, we have an additional bonus reward of 1000 Cartel Coins for you. With Cartel Coins you can purchase convenience items, boosts, visually unique gear, collectibles, and more. The new Cartel Market gives you the option to add to your game play experience with items that fit your play style and allow you to customize your character.

Read the full post on the Star Wars: The Old Republic site.