Final Fantasy XIV's Naoki Yoshida is back with the latest "Letter from the Producer" entry. In the missive, Yoshida discusses his plans to travel to China on business related to the launch of FFXIV in the territory, the final version update (1.23) to the current version of the game, the summer festival, and, of course, what players can expect later this summer as far as promotion for version 2.0 goes.

In order to convey FFXIV’s allure from a fresh perspective, we plan to release the info in stages—from lore, scenario, and characters, to the game system itself. Some things are bound to stir criticism, and I’ll be watching fan reaction with great interest.

As for my keywords, I’d like to tentatively go with rebirth, challenge, reform, and—last but not least—FINAL FANTASY.

Read more over at the official Final Fantasy XIV forums.