It looks like Funcom is also putting an emphasis on story with The Secret World, but the methods employed differ some from BioWare's story-centric Star Wars: The Old Republic. We've recently spent some time in the TSW beta and today we're offering a comparison of the story presentation in both games.
The Secret World does things a bit differently, even from Funcom’s previous game, Age of Conan, which also featured dialogue choices. In The Secret World, quests are broken down into seven types: story, action, item, investigation, sabotage, group/dungeon, and PvP. Your story is based on your faction (Illuminati, Templar, or Dragon) and will guide you through the world Funcom has created. The other mission types are mostly self-explanatory, though sabotage missions are notable in that they are generally geared towards stealthily completing objectives (such as avoiding surveillance cameras). Each mission is broken up into several tiers (sets of objectives) that must be completed in sequential order and you can only have a limited amount of each type of mission. If you attempt to take another action mission while you’re currently on one, for example, you’ll be asked if you want to pause your progress and pick up the new mission.
Read more of Michael Bitton's The Secret World: SWTOR vs. TSW -- A Story Comparison.