At the AGDC Keynote address, SOE President John Smedley revealed that Free Realms has finally the five million user mark.

Many other interesting revelations came out of John Smedley's keynote, such as the fact it is apparently quite a challenge marketing to the younger demographic that Free Realms is targeting.

Smedley says that due to the fickle nature of children moving from one thing to the next, and the constant inundation of advertising kids are subject to, say, on TV, it requires a lot more money and effort to keep their game at the forefront of their audiences' minds.

Smedley gives an example, stating, "On TV you see a Free Realms commercial immediately followed by a Wizards 101 commercial, immediately followed by a commercial for Disney's ToonTown or Club Penguin. You see this huge, dramatic amount of advertising for kids and it's definitely something you have to stay on top of."

Via Virtual World News.