The folks over at Luna Online have provided us with this developer journal discussing the game's unique dating system
Now that we’re getting closer to the Public Closed Beta, now’s a good time to go over exactly what Luna Online is all about.
Luna Online is a Free to Play 3D-MMO-Date-RPG. That means that Luna focuses more on the social interaction side of MMOs that just about any other game available today. Essentially it has a dating website built right into the game. You go to a Family manager (NPC), register your character, select your likes and dislikes, and put in a brief introduction about yourself. This opens up the whole game population to you. You can find someone with similar tastes, along with level, quests and even allied guilds.