The folks over at Luna Online have provided us with this developer journal discussing the game's unique dating system

Now that we’re getting closer to the Public Closed Beta, now’s a good time to go over exactly what Luna Online is all about.

Luna Online is a Free to Play 3D-MMO-Date-RPG. That means that Luna focuses more on the social interaction side of MMOs that just about any other game available today. Essentially it has a dating website built right into the game. You go to a Family manager (NPC), register your character, select your likes and dislikes, and put in a brief introduction about yourself. This opens up the whole game population to you. You can find someone with similar tastes, along with level, quests and even allied guilds.

Read The Date MMO Dev Journal