Sanrio Digital has announced that Hello Kitty Online will be expanding into Indonesia.

Hong Kong – March 11, 2009: Sanrio Digital (www.sanriodigital.com) and GOGAME (www.gogame.co.id), an Indonesian online games publisher, today announced a partnership to launch Hello Kitty Online and SanrioTown in Indonesia. Hello Kitty Online is the eagerly anticipated official massively multiplayer online role-playing game (MMORPG) of the Hello Kitty universe. SanrioTown is a Sanrio-themed portal and social networking site integrated with Hello Kitty Online. GOGAME will publish and operate Indonesian versions of Hello Kitty Online and SanrioTown.

“Sanrio Digital is privileged to be collaborating with GOGAME to publish Hello Kitty Online in Indonesia. With a young, growing, and dynamic Internet population, Indonesia is an exciting prospect and a relevant market for the convergence of online gaming and social networking being spearheaded by Hello Kitty Online. We are confident that our partnership will be a fruitful one,” said Yat Siu, CEO of Sanrio Digital.

GOGAME CEO Patrick Setiawan commented: “GOGAME’s partnership with Sanrio Digital to launch SanrioTown and Hello Kitty Online in Indonesia will bring a breath of fresh air to the online games industry in the territory. As the first MMOG based on Sanrio intellectual property and the first to offer portal-game integration, Hello Kitty Online will attract MMOG players and Hello Kitty fans throughout Indonesia, and help confirm GOGAME as a major player in the Indonesian gaming industry.”

Read more here.