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General : ArenaNet's Jeff Strain Unveils "Undead Labs" Studio

Posted Nov 23, 2009 by Michael Bitton

Jeff Strain, the former co-founder of ArenaNet who parted ways with NCsoft this August has pulled back the curtain on his newest project in an announcement made today. Strain has formed the Seattle based game development studio "Undead Labs" with the intention to develop a zombie themed console MMOG.

An excerpt from the announcement is available below:

Undead Labs’ sole focus will be to create the definitive massively multiplayer online zombie game (MMOZ) for console gamers. Nothing screams funny quite like wading into a group of rotting zombies with a lawn chair and a box of sharpened HB pencils, and nothing says fun quite like doing it with your friends, whether online or on your sofa. Undead Labs is committed to bringing to life an MMO loaded with action, humour and, of course, a lot of zombies, because the world doesn’t any need more dragons.

Strain left NCsoft last summer to build a creative studio around the most talented – and zombie-loving – developers in the industry, and to pioneer a new development model that will create a new breed of MMO built from the ground up for console gamers.

“Every time I see a good zombie movie with friends, we spend days debating our strategies for surviving the zombie apocalypse,” said Strain. “The police station or the supermarket? Garden rake or staple gun? Bach or The White Stripes? I’m a game developer, so I’d probably be useless for anything other than ghoul bait, but I’m excited to have the opportunity to build an MMOZ that lets us put those strategies to the test and find out for sure.”

Add MMOZ to your long list of gaming acronyms, guys.

Eurogamer scored an interview with Jeff Strain to discuss today's announcement, read it here.

The official Undead Labs site can be viewed here.

 
 
argeaill writes:

I will play it on PC !!!

New Post Quote
11/23/09 4:41:51 PM
 
Mystik86 writes:

Oh god this reeks of awesome... Pure awesome.

New Post Quote
11/23/09 6:29:34 PM
 
SaintViktor writes:

Just about everything he has worked on has been great. Looking forward to hearing more on the game.

New Post Quote
11/23/09 7:04:42 PM
 
nekollx writes:

BRAINZ?

BRAINZ!

BRAINZ!!!!

Console only?

 

*shuffles off*

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11/23/09 7:14:37 PM
 
doragon86 writes:

Looking forward to seeing what they do.

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11/23/09 9:27:33 PM
 
Loke666 writes:

The rule have been: If Strain makes it I buy it since the first Diablo game.

And I have wondered why no-one made a zombie MMO before, well I will gladly buy it on preorder, Strain is the best programmer (by far) in the MMO genre and zombies are always fun :D 

New Post Quote
11/23/09 11:31:25 PM
 
Lexin writes:

This sounds so awesome been waiting to see someone make an announcement like this. Undead Labs you got my eyes and ears and hope you do a "damned" good job on this game.

New Post Quote
11/24/09 12:56:17 AM
 
masterbbb26 writes:


I am a pretty negative person on these forums, but all i have to say to this news is...........

 

Fucking awesome

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11/24/09 1:10:38 AM
 
Lobotomist writes:

Amazing. But only consoles ?

Thats crap

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11/24/09 3:34:51 AM
 
Lydon writes:

I've loved everything he's worked on. This will no doubt be equally as awesome.

New Post Quote
11/24/09 4:49:02 AM
 
Phall writes:

"Strain left NCsoft last summer to build a creative studio around the most talented – and zombie-loving – developers in the industry, and to pioneer a new development model that will create a new breed of MMO built from the ground up for console gamers."

I've got a feeling he was "suggested" to leave for other reasons.

Apart from that I'm unsure if I can take another zombie movie/game/(audio) book/comic/song... We'll see.

New Post Quote
11/24/09 5:44:31 AM
 
Lydon writes:
Originally posted by Phall

"Strain left NCsoft last summer to build a creative studio around the most talented – and zombie-loving – developers in the industry, and to pioneer a new development model that will create a new breed of MMO built from the ground up for console gamers."

I've got a feeling he was "suggested" to leave for other reasons.

Apart from that I'm unsure if I can take another zombie movie/game/(audio) book/comic/song... We'll see.

Why would they suggest he leave? He had a huge hand in the original World of Warcraft and pioneered the creation of Guild Wars - two extremely successful games.

New Post Quote
11/24/09 5:56:48 AM
 
mightyikari writes:

Only for consoles?  Boo Urns!

New Post Quote
11/24/09 8:37:28 AM
 
tro44_1 writes:
Originally posted by Mystik86

Oh god this reeks of awesome... Pure awesome.


 

roll eyes

New Post Quote
11/24/09 1:03:45 PM
 
Nostromo21 writes:
I read the first line & nearly creamed myself until...."for console gamers". Game over.
Originally posted by Mystik86

Oh god this reeks of awesome... Pure awesome.

LOL, It sure reeks of something! ;-p

 

New Post Quote
11/25/09 4:54:45 AM
 
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