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Who Says Microtransactions are Popular?

Posted Jul 31, 2009 by Jon Wood

Who Says Microtransactions are Popular?

Are you one of the many of us who is wondering why the microtransactions model is becoming more and more appealing to MMO development companies here in the West? If so, TenTonHammer this morning highlighted an interesting survey from Playspan and Magid Associates that suggests that 46% of virtual world visitors (MMO players) bought virtual goods in the last year.

So, where are people buying from?

Where consumers are buying from:

  1. Marketplace of the virtual world or game that a user is playing in (29%)
  2. The official Web site of the virtual world or game (29%)
  3. A web site of an authorized reseller of the virtual items (25%)
  4. A web site of an unauthorized reseller of the virtual items (8%)
  5. Another player (7%)
  6. Other (5%)
  7. Not sure (27%)

Read the report, here.

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