SuperData, an industry trends research firm, has revised its holiday forecast for the VR sector noting its struggling sales and calling it the "biggest loser" for the year. Speaking to GamesIndustry.biz, SuperData indicated that the notably lower-than-expected sales and the fragmentation of the title line up alongside the competing peripherals contributed to the sluggish sales.
SuperData's revised forecast for 2016 calls for under 750k PlayStation VR units sold (their previous estimate was 2.6 million) with Google's Daydream selling just 261k (down from 450k). Previous estimates for HTC Vive, Oculus Rift and Gear VR remain unchanged at 450k, 355k and 2.3 million, respectively.
According to the compiled data, supplies of PlayStation VR headsets may be artificially suppressed until Sony can "do a better job with supporting the platform" and SuperData noted a lackluster advertising effort as well.
Oculus has been hampered by slow sales of its VR headset, particularly hurt by a $100 Oculus credit rather than a straight up $100 off the price altogether.
You can read the full report over at GamesIndustry.biz.