Blizzard has announced that it will gradually begin moving away from the Battle.Net name, a title used for the technology platform behind all of the company's games since 1996. According to the post, the functionality will remain the same, but various services associated with the platform will be rebranded as in Blizzard Streaming and Blizzard Voice.
When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.
We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.
Source: World of Warcraft Community Site
