Arena.Net's Ben Miller has written an interesting new blog post called "The Golden Rules of Guild Wars 2" that outlines the design principles the team has put in place as the game has been developed.
Included principles are:
We respect you—as a player, as a human being. This game we’re making may end up competing with your real life. It might fight for your free time alongside your friends, your family, your work, and whatever else you might be doing. Because of that, we want to give you a meaningful experience, not one that is a vapid waste of your time. Whatever your reasons for spending time in Tyria, we don’t want to waste it by doing stuff that isn’t fun.
That’s why we make our content epic. That’s why we have giant nightmare demons to fight, global allegiances to form, immense keeps to siege, and giant catapults to fire. Tyria is a place that will foster relationships with new friends, and provide you a rich experience to share with old ones. It’s our version of a playground on the grandest of scales.
Read the full post on the Guild Wars 2 blog.