One of Funcom's most laudable goals with The Secret World is to keep players engaged both in and out of game as the recent ARG (Alternative Reality Game) event showed. We've got an interesting take on the ARG that is worth the read so hop through the jump to see what it's all about.

Let's start at the beginning. The Secret War was a somewhat underwhelming Facebook game that scored the people taking part access to the beta weekends and some pretty cool in-game items. However as it drew to a close we received a link to a strange console like interface. From this humble beginning that took all of twenty minutes or so to solve we started an odyssey that would see puzzles spanning days and therapist bills in the thousands.

Read more of Peter Kerr's The Secret World: Community Building & Paper Worshipping.