EI Interactive, who recently purchased Horizons from Tulga Games and was embroiled in a a host of controversy afterwards, has been bought out by Pixel Magic Entertainment. There was no immediate comment on what - if anything - this deal means, although it should be noted that the Pixel Magic website lists Ed Andercheck, the owner of EI Interactive, as a Director.
MMORPG.com has contacted the new company for comment and will bring you more on this story in the coming days.
E I Interactive publishes online interactive content products. This includes casual games through an online game portal, gaming review and information sites, and massively multi-player online games (MMOs). EI owns and operates www.mygamehaven.com a portal access site for MMOs, which is one of the fastest growing markets in the interactive entertainment industry.
Pixel Magic Entertainment Corporation through its affiliate companies builds and evolves online products for niche communities. Their efforts endeavor to incubate technology that better supports community construction in the online world. Their culture is built around a team-based commitment to discovery and innovation in technology driven online communities. Interactive entertainment is amongst the fastest growing consumer markets today; the online component of interactive entertainment is its fastest expanding subset.